Our Approach

RWS Web Solutions has developed a unique approach to the design and development of a website marketing solution. This approach is illustrated graphically opposite.

In the majority of cases, the key objective for any online marketing strategy is to achieve good natural rankings in major search engines and thereby attract highly targeted visitor traffic to the site.

The objective of site design is to produce a visually appealing site that provides easy access to engaging content, which stimulates the visitor to progress further with an enquiry or order.

The RWS Web Solutions approach is based on 6 key “building blocks”:

1. Graphic Design

It is clearly important for any website to incorporate a visually compelling design and our skilled graphic designers aim to produce a design that complements and enhances your existing brand, whilst taking account of the need for an intuitive navigation that allows visitors to quickly locate the information they are seeking.

2. Keyword Selection

Individuals using search engines type in search words or phrases to find sites, and the success or failure of a website based marketing strategy depends on identifying the best phrases or “keywords” to use to attract targeted visitor traffic, which will ultimately lead to a large number of “conversions” into enquiries or bookings.

3. Content Creation

Good content design for a website is essential to capture the interest of your visitors and to ensure the site achieves good rankings in search engines.

We employ skilled web copy writers to create or edit content for a site based on both the input / brief supplied by the client and the outcome of the keyword analysis. The result is highly targeted content that maximises visitor numbers and conversions into enquiries.

4. Search Engine Optimisation

The process used to make the site naturally search engine friendly is known as “optimisation”. The foundation of a good search engine optimisation strategy involves the careful selection of keywords which are used in the construction of the site.

Another important factor is the development of inbound links to the site, which search engines like Google regard as "votes" for the importance of a site and the result is higher ranking positions.

5. Email & SMS Marketing

An eMail marketing strategy is a powerful and highly cost-effective way of communicating with both prospective and existing customers. Our solutions use attractive html emails that reflect the design concept of the website and help to drive further visitor traffic.

We can also provide solutions based on SMS technology, which is increasingly being used to offer added value services to clients.

6. Content Management

Once the initial site design has been completed, it is essential that the site content is updated regularly. This is important, not only to make sure the site remains fresh and retains the interest of visitors, but also because search engines downgrade the rank of sites that are seen to be out of date.

For this reason, we provide all customers with (optional) access to a content management system, that allows easy updating of text and/or images on the site.

To find out how our proven approach can help improve your website marketing operations click here.

Call us on 020 8286 9822

Web Solution Centre today, to help with your tomorrow

Name:
Company:
Phone:
Email: